In this lesson, students conduct a survey, interpret the data that they collect and determine the appropriate audience for a new video game. Business skills are used as students write a memo to the CEO of a hypothetical company explaining their choice of audience for the game, and create a presentation for the Board of Directors of the company. For extra credit, they write and produce a commercial for their game.
"Some [students] focused on how the data graphed and clustered, while others strictly used the measures of central tendency, and still others used combinations of the measures and the graphs... We had a great discussion about this at the end of the project."
Dora Swart, W. F. West High School
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